Coaching is not...

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• Therapy or Counseling: Coaching does not focus on healing emotional or psychological issues. While therapy may deal with trauma, mental health conditions, or deep-rooted emotional problems, coaching looks forward, helping individuals reach their future goals, rather than addressing past wounds.

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• ​Consulting: Coaches do not provide ready-made solutions, expert advice, or detailed strategies for business or personal problems. Instead, they guide clients to find their own answers and develop solutions that are right for them.

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• ​Mentoring: Unlike mentors who provide guidance based on their own experience, coaches help clients unlock their own potential and skills. Coaches do not necessarily have to be experts in the client’s field, as their role is to facilitate growth, not to advise based on personal knowledge.

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• ​Training: Coaches do not teach specific skills or techniques. Training involves instruction on predefined skills, whereas coaching focuses on personal development, exploration, and behavior change.

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• Directive: Coaching is non-directive. Coaches do not tell clients what to do; they ask powerful questions, listen, and reflect back what they hear to help the client come to their own conclusions.

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• About Fixing: Coaching is not about fixing something broken. It's about unlocking potential, enhancing performance, and helping clients move toward their desired future, regardless of where they currently stand.

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• One-Size-Fits-All: Coaching is highly individualized. It doesn't involve standard formulas or processes that apply to every situation. Coaches tailor their approach to meet the specific needs and goals of each client.

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• Problem-Centered: While challenges may be discussed, coaching is not centered on problems. Instead, it focuses on creating solutions, setting goals, and moving forward in a positive and proactive way.